How can one, in the era of digital and green backdrop cinema work, justify depriving oneself of the means to convince, and sometimes, inspire enthusiasm ? A good project, when served by a good image, always find its way forward better. Instead one could ask oneself if the eyes of the decison-makers have not been, little by little, educated by trial and, sometimes, by error ? Public taste has evolved too. There is not a single commune that can avoid using a beautiful image to communicate around its projects. The specialized sites and social networks hunt relentlessly to uncover the snapshot that will illustrate the project-stakes being debated. The image has become a sort of « proof », it cannot erase itself from the web . For some it becomes a form of totem, crystallizing expectations… and serving to thwart danger in the event of a delay.
It is in this context that Golem charts its course… established in 2008 after the evolution of Depaule & Associates, the origin of the company really goes back to 1995, on the eve of the first digital images of architecture. Since then the « style » of the firm has remained unchanged. It is the very platonic submission to the natural rules of light and space, yet is controlled by the desire to please the eye. We perceive the chaos and noise that surrounds us, yet we do not want them to find an echo in our work. We want to avoid the superfluous, the kitsch, the artifice used as a facility. We take advantage of technological evolutions, we experiment in fields lying just beyond our core business, yet we continue to preserve our belief in the search for emotion : architecture is a message to be understood that we refuse to leave to the « machine ». this is why our work preserves this graphical and sometimes pictorial quality. It the search for this impression of reality, that is both honest and epicurean, that makes us progress in our work.